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Winners announced from Seibertron.com's contest for "Win a Digital Copy of Transformers Autocracy"

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IDW Publishing Launches First-Ever Digital-Only TRANSFORMERS Comic Series, AUTOCRACY

12-Issue digital-exclusive series comes to iPad, iPhone, Android and the Web courtesy of writers Chris Metzen & Flint Dille

San Diego, CA (January 18, 2012) – IDW Publishing proudly announces a new digital comics event five million years in the making: TRANSFORMERS: Autocracy. Released exclusively on digital platforms, this 12-part series will be released on multiple digital platforms as 8-page chapters every two weeks starting January 18th and running through June. Each episode will be priced at 99¢.

TRANSFORMERS: Autocracy has ties to the two new TRANSFORMERS comics series based on the iconic TRANSFORMERS brand from Hasbro and launching this month, Robots in Disguise and More Than Meets the Eye. “Those series look to the future,” said IDW Senior Editor John Barber, “but they have strong ties to the past. And Autocracy fills in some of the gaps in that past by telling one of the most important stories to ever appear in TRANSFORMERS comics.”

Before OPTIMUS became a PRIME... he fought for order. Before MEGATRON became a conqueror... he fought for freedom. Before they were enemies... they stood against — AUTOCRACY.

Autocracy features the stunning TRANSFORMERS writing debut of Chris Metzen – SVP, Story and Franchise Development at Blizzard Entertainment and one of the main creative minds behind the company’s Warcraft®, StarCraft®, and Diablo® universes. Metzen is joined by co-writer Flint Dille, a fan-favorite for his work on the original TRANSFORMERS animated series.

“This project is a dream come true for me,” said Metzen. “I’ve loved the TRANSFORMERS brand all my life – and the chance to take these characters for a drive with my good friend Flint has been an incredible privilege. But I think it’s Livio Ramondelli’s gritty, cinematic vision that really brings this story to life.”

Artist Livio Ramondelli came to fans’ attention last year with the world-shattering TRANSFORMERS: Chaos series. “I feel beyond thankful to be a part of this project,” said Ramondelli. “These two have written a truly epic TRANSFORMERS story for the ages. I can’t say enough good things about Chris Metzen, and we should all feel lucky that Flint Dille is returning to TRANSFORMERS.”

“IDW is very excited to launch this digital-exclusive series,” said IDW CEO and Publisher Ted Adams. “The TRANSFORMERS brand has a broad international fan-base, this series will continue to increase the comics audience.” The Autocracy series will help bring these new readers to comic shops, by including a page featuring the Comic Shop Locator service and best-selling TRANSFORMERS collections and comics.

Autocracy can be found in IDW’s Apple iPad™, iPhone® and iPod touch®, apps – Transformers Comics and IDW Comics, and on the Web at read.idwpublishing.com. The series is also featured in the Comics by comiXology platform for iOS, Android, Web and Kindle Fire, and Comics + by iVerse.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro's The TRANSFORMERS and G.I. JOE, Paramount's Star Trek; HBO’s True Blood; the BBC's Doctor Who; Toho’s Godzilla and comics and trade collections based on novels by worldwide bestselling author, James Patterson. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studio.
IDW's original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.
As a recognized leader in digital comics, IDW’s digital partners include: comiXology, iVerse Media, Graphicly, Cryptozoic Comics, Panelfly, Digital Manga, Diamond Digital, NEC, Zero Sum and Smart Ebooks. The IDW digital line is available worldwide on top platforms including: Apple iOS apps and iBooks, Android apps, Barnes & Noble Nook, Amazon Kindle, Kobo Vox, Sony PSP, Nokia and RIM BlackBerry.
More information about the company can be found at IDWPublishing.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (http://www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes thirteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

About Hasbro
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

Apple, iPad, iPhone, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

###

WIN A DIGITAL COPY OF IDW'S "TRANSFORMERS AUTOCRACY"

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Views: 89,805

FOR IMMEDIATE RELEASE

IDW Publishing Launches First-Ever Digital-Only TRANSFORMERS Comic Series, AUTOCRACY

12-Issue digital-exclusive series comes to iPad, iPhone, Android and the Web courtesy of writers Chris Metzen & Flint Dille

San Diego, CA (January 18, 2012) – IDW Publishing proudly announces a new digital comics event five million years in the making: TRANSFORMERS: Autocracy. Released exclusively on digital platforms, this 12-part series will be released on multiple digital platforms as 8-page chapters every two weeks starting January 18th and running through June. Each episode will be priced at 99¢.

TRANSFORMERS: Autocracy has ties to the two new TRANSFORMERS comics series based on the iconic TRANSFORMERS brand from Hasbro and launching this month, Robots in Disguise and More Than Meets the Eye. “Those series look to the future,” said IDW Senior Editor John Barber, “but they have strong ties to the past. And Autocracy fills in some of the gaps in that past by telling one of the most important stories to ever appear in TRANSFORMERS comics.”

Before OPTIMUS became a PRIME... he fought for order. Before MEGATRON became a conqueror... he fought for freedom. Before they were enemies... they stood against — AUTOCRACY.

Autocracy features the stunning TRANSFORMERS writing debut of Chris Metzen – SVP, Story and Franchise Development at Blizzard Entertainment and one of the main creative minds behind the company’s Warcraft®, StarCraft®, and Diablo® universes. Metzen is joined by co-writer Flint Dille, a fan-favorite for his work on the original TRANSFORMERS animated series.

“This project is a dream come true for me,” said Metzen. “I’ve loved the TRANSFORMERS brand all my life – and the chance to take these characters for a drive with my good friend Flint has been an incredible privilege. But I think it’s Livio Ramondelli’s gritty, cinematic vision that really brings this story to life.”

Artist Livio Ramondelli came to fans’ attention last year with the world-shattering TRANSFORMERS: Chaos series. “I feel beyond thankful to be a part of this project,” said Ramondelli. “These two have written a truly epic TRANSFORMERS story for the ages. I can’t say enough good things about Chris Metzen, and we should all feel lucky that Flint Dille is returning to TRANSFORMERS.”

“IDW is very excited to launch this digital-exclusive series,” said IDW CEO and Publisher Ted Adams. “The TRANSFORMERS brand has a broad international fan-base, this series will continue to increase the comics audience.” The Autocracy series will help bring these new readers to comic shops, by including a page featuring the Comic Shop Locator service and best-selling TRANSFORMERS collections and comics.

Autocracy can be found in IDW’s Apple iPad™, iPhone® and iPod touch®, apps – Transformers Comics and IDW Comics, and on the Web at read.idwpublishing.com. The series is also featured in the Comics by comiXology platform for iOS, Android, Web and Kindle Fire, and Comics + by iVerse.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro's The TRANSFORMERS and G.I. JOE, Paramount's Star Trek; HBO’s True Blood; the BBC's Doctor Who; Toho’s Godzilla and comics and trade collections based on novels by worldwide bestselling author, James Patterson. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studio.
IDW's original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.
As a recognized leader in digital comics, IDW’s digital partners include: comiXology, iVerse Media, Graphicly, Cryptozoic Comics, Panelfly, Digital Manga, Diamond Digital, NEC, Zero Sum and Smart Ebooks. The IDW digital line is available worldwide on top platforms including: Apple iOS apps and iBooks, Android apps, Barnes & Noble Nook, Amazon Kindle, Kobo Vox, Sony PSP, Nokia and RIM BlackBerry.
More information about the company can be found at IDWPublishing.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (http://www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes thirteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

About Hasbro
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

Apple, iPad, iPhone, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

###

"Roll Out in Prime Style" Campaign Winner Elijah Britain

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Carriere, Mississippi Student Awarded Grand Prize in Hasbro's TRANSFORMERS "Win a Ride with the AUTOBOTS" Sweepstakes In Which He Went to Amazing TRANSFORMERS Destinations and Drove In Fan-Favorite BUMBLEBEE!

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ELIJAH BRITAIN HAS WON THE RIDE OF A LIFETIME WITH BUMBLEBEE AND OPTIMUS PRIME
Carriere, Mississippi Student Awarded Grand Prize in Hasbro’s TRANSFORMERS “Win a Ride with the AUTOBOTS” Sweepstakes In Which He Went to Amazing TRANSFORMERS Destinations and Drove In Fan-Favorite BUMBLEBEE!


PAWTUCKET, RI – January 17, 2012 – Elijah Britain, from Carriere, Mississippi, a passionate fan of the popular TRANSFORMERS brand was announced today by Hasbro, Inc. (NASDAQ: HAS) as the grand prize winner of its “Win a Ride with the AUTOBOTS” sweepstakes.

From December 16 - 18, Britain, 9, received a dream-come-true trip to Los Angeles, California where he got to ride in the actual BUMBLEBEE Chevy Camaro vehicle seen by millions of people around the world in Paramount Pictures’ blockbuster film TRANSFORMERS: DARK OF THE MOON. Britain also went on a TRANSFORMERS fan’s dream tour of Hollywood, including stops at Universal Studios Hollywood, the future home of Transformers: The Ride 3D opening this May, Paramount Pictures, Hasbro Studios and The Hub, the studio and network behind the hit animated series Transformers Prime. In addition to the ride in the BUMBLEBEE vehicle, Britain was also greeted by the OPTIMUS PRIME truck seen in the movie on the backlot of Paramount Pictures! To round out the prize, Britain received $1,000 worth of TRANSFORMERS: DARK OF THE MOON toys from Hasbro.

“The response from TRANSFORMERS fans around the country was incredibly strong for this chance to win a ride in BUMBLEBEE,” said Jeff Jackson, vice president of marketing for Hasbro. “Hasbro is excited to give Elijah Britain this once-in-a-lifetime opportunity that he will cherish forever.”

Fans of the TRANSFORMERS brand can watch the Transformers Prime animated series currently airing on The Hub television network and visit http://www.Facebook.com/Transformers daily for the latest news and photos about TRANSFORMERS toys, comics, television shows, video games and more from Hasbro. The TRANSFORMERS brand can also be found on YouTube at http://www.YouTube.com/Transformers.

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About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.