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Shortly after Hasbro's Transformers brand panel on July 12th, 2012 at San Diego Comic-Con, Seibertron.com's owner Ryan Yzquierdo had an opportunity to interview Hasbro's Jerry Jivoin (Marketing Director of Global Brand Development) and Aaron Archer (VP Creative Director, Brand design IP creation). Jerry and Aaron are well known to Transformers fans around the world. The audio from this interview will be included in our next Seibertron.com Twincast / Podcast early next week. In the meantime, I did my best to transcribe the audio for all of you to read. Without further ado, here's Seibertron.com's interview with Hasbro.
Seibertron.com / Ryan: "What can you tell us about Takara Tomy exclusive figures such as Unicron, Breakdown? Are they going to stay exclusive to Japan?"
Hasbro / Jerry Jivoin: "We don't have plans right now really. This is the second time this question has come up. We're definitely evaluating those and one thing that we're trying to do is that you saw with the Year of the Dragon edition Optimus Prime and the China exclusives that we're bringing over to Toys R Us is we recognize that Takara Tomy is working on great stuff that's being released and we want to bring stuff over to the fans here so rather than paying $200 on eBay ..."
Seibertron.com / Ryan: "Yeah, I just dropped $70 on those Legends class toys [from Asia]."
Hasbro / Jerry: "I'd rather us get those into a store and sell it here. All that kind of stuff we're looking at. We don't have any plans right now but not to say that we wouldn't do it."
Seibertron.com / Ryan: "Then again with the Takara Masterpieces, it seems like the smaller scale might be more appealing to American retailers such as Walmart and Target. Are you working with Takara on that or is that too far down the road?"
Hasbro / Aaron: "No we work with them on concept with "here's the next one we're thinking about", "what do you think?" so we do discuss it even though we know on the offset that it's for their market. Doing the smaller cars has helped but it's really about the market for Jerry. Do we do a non-connected high end item as an exclusive or where does it fit?"
Hasbro / Jerry: "The other thing with Sideswipe too is we have to get the Lamborghini license, which they have, which they were able to secure for the Japanese market. We have not [secured that]. If we're going to do that, we're going to need to approach Lamborghini and setup a licensing deal with them to do that. But we've seen them, we love them, we'd love to bring them to the US, there's no plans exactly yet but Masterpiece will continue. You've got Optimus Prime and Thundercracker this year, so we definitely see the value in bringing them over because fans love them."
Seibertron.com / Ryan: "The first thing that came to my mind when I saw the new pictures from Takara is basically this is Hasbro's answer to Mattel with their Masters of the Universe Classics line which has the perfect epitome of all of those characters. That's what I [thought] when I saw that. What can you tell me about the shared exclusive G2 Bruticus set? You guys really went all out with that package so much so that I don't think I've seen you guys put that much work into an Amazon.com or BigBadToyStore.com exclusive before. Was that at one point going to be a San Diego Comic-Con exclusive?"
Hasbro / Jerry: "You know the package, we wanted to make it something special because we realize "hey, you can buy Bruticus in the main line in the deluxe format, we're selling him here at Comic-Con as an exclusive, and we wanted to make it special. We didn't just want to do a redeco and put it in a general package. This was an opportunity to really do something unique with this item. And a lot of it goes to our packaging creative group and art directors. They really had a lot of fun."
Hasbro / Aaron: "They challenged themselves. They went above and beyond, not that we didn't want that. The brief was the brief but they certainly did extra work to take it to a much finer point than may have seemed necessary at the beginning."
Hasbro / Jerry: "They surprised us when they showed it. They had a lot of passion for it. They just dove into it and replicated everything."
Seibertron.com / Ryan: "Please thank whoever. That's awesome I think. Looking at the size of some of the other items that are with the Marvel or G.I. Joe brands, you've got the giant heli-carrier for Marvel, I feel like Transformers is getting the short end of the stick as far as big products. Someone mentioned about Omega Supreme, Metroplex, Fort Max ... some of those big guys ... is there a chance of getting some love for some of those guys?"
Hasbro / Aaron: "I think that we recognize that those other groups have done that and even some other companies have. You know, $300 items, $400 items, in the market place not just for collectors or [conventions]. So it makes sense for us to look at that so we're starting that process because we do have big characters."
Hasbro / Jerry: "And I think you see with Bruticus and having that ..."
Seibertron.com / Ryan: "Well then you have the 3rd party companies coming out with the big figures and I know that's a sore spot."
Hasbro / Aaron: "(sarcasm) Not familiar with that."
Everyone: (laughs)
Seibertron.com / Ryan: "It's obvious that Transformers fans have lots of money to spend when it comes to this stuff. I'd rather give you guys the money than somebody else."
Hasbro / Jerry: "We appreciate that."
Seibertron.com / Ryan: "Alright, one more question. Recently Hasbro trademarked "Transformers Combiners". Is that for the Kre-o line or is that for another future product line that you guys have coming down the ropes?"
Hasbro / Jerry: "Probably for Kre-o. We have our combiners from like the Bruticus combiners from Generations but it's probably from the Kre-os and Kreons that we showed today with those combiners. But it's probably specifically for them."
Seibertron.com / Ryan: "Alright, one more. With the success of some of the big brands that Hasbro owns such as Transformers, G.I. Joe, ... My Little Pony apparently now, is there any discussion within Hasbro of maybe doing an equivalent of a Hasbro-Con or something to that effect?"
Hasbro / Aaron: "A lot of people bring that up, not at Hasbro, just people bring that up. And some at Hasbro. Not yet."
Hasbro / Jerry: "I think between the conventions and Toy Fair, like our collector day at Toy Fair, BotCon, JoeCon ..."
Hasbro / Aaron: "What's great about BotCon and JoeCon is that it's targetted conversation exactly about your brand to the people that care most about the brand. It's an ability to take all that information that goes out around the world."
Seibertron.com / Ryan: "Which we appreciate. I would not be a big fan of going that route just seems like a possibility as these brands keep getting bigger and bigger."
Hasbro / Aaron: "There could be risk of taking away that intimacy in doing that though the Hasbro mark is cool too though. It's not like the fans cross polinate all the time."
Thank you again to Jerry Jivoin and Aaron Archer at Hasbro for taking some time out of your very busy and hectic SDCC schedule to answer some questions for Seibertron.com. We really appreciate it!
Thanks to our good friends at Shout! Factory, Seibertron.com's owner Ryan and the talented voice actor and fellow podcaster jON3.0 had an opportunity to visit with Transformers Prime's Jack and Miko at San Diego Comic-Con 2012. Jack is performed by Josh Keaton and Miko is performed by Tania Gunadi. We'd also like to thank Josh and Tania for being such good sports with us, as well as with Ravage the Insult Comic 'Bot who made an appearance as well. You can view our gallery and videos from this laid-back and fun interview below.
Seibertron.com was on deck at San Diego Comic-Con 2012 to document the legendary Larry King interview Transformers icon and beloved Peter Cullen, who is the voice actor for the popular Optimus Prime character. These video segments from this special SDCC panel are just clips from the show and do not comprise the entire hour long interview. Check out our video clips below, view the YouTube playlist, or check out the gallery here.
San Diego Comic-Con wrote:6:00-7:00 Optimus Prime: Up Close and Personal - The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (Optimus Prime), a talent who is practically synonymous with Comic-Con itself. In this panel, "The King of Interviews" salutes the beloved Cullen and takes attendees through the actor's early days on the original 1984 animated TV series Transformers Generation One, the three box office smash Transformers movies, and his current work on The Hub TV network's Daytime Emmy Award-winning animated series Transformers Prime from Hasbro Studios. Audience Q&A to follow. Room 23ABC
Here are a few photos from this panel. You can click on the images below to view our full gallery from this event.
The San Diego Comic-Con has posted the scheduled of events for Friday, July 13th. The big Transformers event for the day will be the Peter Cullen interview by Larry King, but there is also a Spotlight on artist Herb Trimpe who worked on the Transformers Marvel run in the 1980's. The full schedule for Friday, July 13th can be found by clicking here.
6:00-7:00 Optimus Prime: Up Close and Personal— The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (Optimus Prime), a talent who is practically synonymous with Comic-Con itself. In this panel, "The King of Interviews" salutes the beloved Cullen and takes attendees through the actor's early days on the original 1984 animated TV series Transformers Generation One, the three box office smash Transformers movies, and his current work on The Hub TV network's Daytime Emmy Award-winning animated series Transformers Prime from Hasbro Studios. Audience Q&A to follow. Room 23ABC
11:00-12:00 Spotlight on Herb Trimpe— Comic-Con special guest Herb Trimpe carved out his own legendary place in the Marvel Universe starting in the 1960s. His incredible work on the Incredible Hulk, along with his other art on series such as G.I. Joe, Transformers, Godzilla, and many more, have made him a fan-favorite artist. Trimpe talks about his career in this special spotlight panel. Room 32AB
Seibertron.com's own podcaster and voice actor extraordinaire jON3.0 has uploaded part two of his interview with legendary voice actor Michael Bell. Part one can be found by clicking here.
On this Microphone Monday, part 2 of my interview with legendary voice actor Michael Bell, voice of characters from cartoons like Smurfs, Superfriends, Rugrats, GIJOE, Transformers and many many others. In the second part of the interview, he discusses returning to GIJOE, the SAG/AFTRA merger, family and voice acting as well as projects that should have been and might be.
Seibertron.com's own podcaster and voice actor extraordinaire jON3.0 recently had the privilege of interviewing legendary voice actor Michael Bell. Part one of the interview is embedded below, stay tuned for part two.
Recently, I had the pleasure and honor of interviewing the legendary on-screen and voice actor Michael Bell who has been the voices of Smurfs, giant alien robots, super heroes, villains and many many more in classic cartoons like Duke in GIJOE and Prowl in Transformers to videogames to commercials and even worked as a director.
This is PART 1 of an amazing interview but the BEST is YET TO COME! Stay tuned for PART 2 next MICROPHONE MONDAY!
The PlayStationChannel has posted their final interview from this year's E3 with Transformers: Fall of Cybertron game director Matt Tieger. Check out the interview below.
Our friend Ricky Brigante of Inside the Magic dropped by again with some new videos from the grand opening of Universal Studios Hollywood's Transformers: The Ride 3D. These videos feature interviews with voice actors Dustin Leighton (Evac), Frank Welker (Megatron), Peter Cullen (Optimus Prime), and the ride's creators. We also get a looks at the ride's queue area and the ride itself complete with 3D binaural audio. To get the full scoop, including additional images and a review of the ride click here and here.
The Chicago Tribune's pop-culture blog Geek to Me recently caught up with well Ernie Hudson, the voice of Agent William Fowler on the Hub's Transformers Prime. They discuss his role of Transformers Prime, live action vs. animation, what type of Transformer character he would create for himself, and more. An interesting note spotted by our eagle eyed member Sabrblade, they mention Transformers Prime is approaching it's mid-season hiatus. It sounds like after a lengthy streak of uninterrupted episodes we are heading for a break in the near future.
Just a couple of excerpts below, click here for the full interview.
With Transformers Prime approaching it's mid-season hiatus, Hudson took time to answer some questions for Geek To Me. In our e-mail interview, Hudson talks about the difference between acting for films and animation; what his dream role would be; what he knows about a potential Ghostbusters sequel; and what kind of autobot he would create for himself:
Geek To Me: When you first agreed to take the role of Agent Fowler for Transformers Prime, did you ever think the show would gain the notoriety that it has?
Ernie Hudson: When I first took the role of Agent Fowler I didn't think much about how popular it would or would not be. It wasn't until I met everyone at the first session that I became a believer and genuinely felt we had something truly special.
Transformers film veteran Tyrese Gibson expresses his interest in the next installment of the Transformers franchise in the interview with MovieHole embedded below.
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