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NICKELODEON AND ENTERTAINMENT ONE PARTNER
ON ORIGINAL ANIMATED TRANSFORMERS SERIES,
BASED ON HASBRO’S ICONIC GLOBAL FRANCHISE
Share it: @Nickelodeon @NickAnimation @Hasbro @Transformers @TransformersOfficial
BURBANK, Calif. - February 25, 2021 - Nickelodeon, the number-one network for kids, and Hasbro’s Entertainment One (eOne) have partnered to co-produce an original animated Transformers series (26 half-hour episodes), based on the iconic global property. In the action-comedy series, a new species of Transformers must find their place and purpose among Autobots, Decepticons, and the human family that adopts them. The series will premiere exclusively on Nickelodeon in the U.S. before rolling out internationally.
“As soon as I read the creative concept, which at its core is about family, I knew we absolutely had to tell this story with our good friends at eOne and Hasbro,” said Ramsey Naito, President, Nickelodeon Animation. “The series will tell a reimagined story featuring both original characters and fan-favorites for a whole new generation of kids and families. The creative team at Nick, overseen by Claudia Spinelli, SVP of Animation Development, can’t wait to get started on building this new world.”
“We’re thrilled to be working with Nickelodeon to expand the Transformers animated universe and bring an all-new more than meets the eye story to life,” said Olivier Dumont, eOne’s President of Family Brands. “This new series is a fresh creative take on the brand, which will excite longtime fans around the world and soon to be fans alike, all being introduced to the robots in disguise by an A list creative team led by eOne’s Mikiel Houser .”
Hasbro launched Transformers in 1984 as a toy line and animated series. Its success led to an animated movie in 1986, many future toy lines, and a series of live-action movies.
The all-new animated Transformers series is executive produced by Ant Ward (Rise of the Teenage Mutant Ninja Turtles), and Nicole Dubuc (Transformers: Rescue Bots) and developed and co-executive produced by Dale Malinowski (Rise of the Teenage Mutant Ninja Turtles). Produced by Nickelodeon Animation Studio, the series is developed for television by Spinelli and Dana Vasquez-Eberhardt, Senior Director, Current Series and Development, Animation. Production will be overseen for Nickelodeon by Conrad Montgomery, Vice President, Current Series, Animation and for eOne by Mikiel Houser, Director of TV Development.
The forthcoming Transformers co-production is part of Nickelodeon’s strategy to be the home of the biggest franchises kids and families love, and it expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral: SpongeBob’s Under Years, the all-new animated Star Trek: Prodigy series and the recently announced The Smurfs partnership.
About Nickelodeon
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
About Entertainment One
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity. eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past ten years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.
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HASBRO ANNOUNCES 2-DAY VIRTUAL EVENT “HASBRO PULSECON”
– THE ULTIMATE POP CULTURE CELEBRATION FOR FANS
Hasbro PulseCon Promises Front Row Access via Livestream to Hasbro’s Iconic Fan Brands, Music and Entertainment September 25-26, 2020; Only on the Hasbro Pulse YouTube Channel
PAWTUCKET, RI – August 31st, 2020 – Hasbro, Inc. (NASDAQ:HAS) today announced the first-ever Hasbro PulseCon, a 2-day virtual event that gives fans unprecedented access to their favorite Hasbro brands, music & entertainment. Taking place on September 25-26, 2020 exclusively on the Hasbro Pulse YouTube Channel and hosted by SYFY Wire on-air correspondent, writer, and producer, Jackie Jennings, Hasbro PulseCon promises fans in the US and Canada a front row seat to panels, talent appearances, brand reveals, product giveaways and more; connecting consumers to their favorite brands in an immersive, one-of-a-kind setting that, along with the eOne portfolio, will bring fans the best in entertainment, music, and toys. Announcements for new innovations and product reveals will take place for brands including Dungeons & Dragons, G.I. Joe, Magic: The Gathering, Power Rangers, Transformers as well as premiere partner brands Marvel, Star Wars™, Ghostbusters, and more.
PulseCon delivers the experience and connection of conventions for free and right from the comforts of fans’ homes. Highlights from the virtual event will consist of live unboxings, over 50 new product reveals and pre-orders, coveted Hasbro PulseCon exclusive merchandise, livestream panels featuring celebrities and audience Q&A, and surprise experiHasbro ences. “To be a part of this new virtual experience that celebrates fan culture and incorporates so many different iconic entertainment properties is truly a thrilling opportunity and I can’t wait for fans to check it out,” says Jackie Jennings, Hasbro PulseCon host.
“We are constantly impressed by our fan community and their unwavering passion for Hasbro brands. The Hasbro Pulse community was built with them in mind, and we’re excited to take fan-first engagement with our Pulse platform even deeper,” says Eric Nyman, Chief Consumer Officer, Hasbro. “We’re looking forward to celebrating the fans, providing community connection at a time where everyone needs it most, and ultimately delivering a peek behind the curtain on their favorite brands in a way only Hasbro can.”
Fans will also be able to get their hands on Hasbro PulseCon exclusive items, available only at Hasbro PulseCon in the US & Canada, including:
· Ghostbusters Plasma Series Tully’s Terrible Night (Ages 4 and Up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· G.I. Joe Classified Series Snake Supreme Cobra Commander Action Figure (Ages 4 and Up / Approx. Retail Price: $29.99 / Available: September 2020 / Images)
· Power Rangers Lightning Collection Mighty Morphin Lord Drakkon Evo III Figure (Ages 4 and Up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· Transformers: Generations War for Cybertron Trilogy: Quintesson Pit of Judgement 5-Pack (Ages 8 and Up / Approx. Retail Price: $69.99 / Available: September 2020 / Images)
· Marvel Legends Series 6-Inch Hellfire Club Collection
(Ages 4 years and up / Approx. Retail Price: $79.99 / Available: September 2020 / Images)
· Marvel Legends Series 6-Inch X-Men Marvel’s Logan & Charles Xavier Figure 2-Pack
(Ages 14 years and up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· Star Wars: The Vintage Collection Star Wars: The Clone Wars 501st Legion ARC Troopers Figure 3-Pack (Ages 4 years and up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· Star Wars: The Black Series Heroes of Endor Figure Set
(Ages 4 years and up / Approx. Retail Price: $109.99 / Available: September 2020 / Images)
· Star Wars: The Black Series 6-Inch-Scale Hoth Wampa Figure
(Ages 4 years and up / Approx. Retail Price: $29.99 / Available: September 2020 / Images)
Additional details and scheduling will be announced soon. To stay up to date, fans can follow @HasbroPulse on Instagram and visit HasbroPulseCon.com for more details.
# # #
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)
STAR WARS and related properties are trademarks and/or copyrights in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Jackie Jennings
Jackie Jennings is a writer, director, and performer who was previously a staff writer on TruTV's The Chris Gethard Show, a contributing writer on TBS's The Detour, a staff writer/performer at Above Average (she directed the series Baited w/ Ziwe), and a producer on SeeSo's My Brother, My Brother and Me. Jackie currently is an on-air correspondent, writer, and producer for SyFy Wire. Jackie is represented by AGI Entertainment Media & Management.
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John Warden (former Design Manager, Transformers 2014-2020) is now the Global Design Lead for #PowerRangers (and Ghostbusters). If you held a Transformer in your hand in the last 6 years, chances are John had a part in its creation.
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Netflix and Hasbro, Inc., in partnership with Rooster Teeth, today released the final main trailer for Chapter One of the highly anticipated TRANSFORMERS: WAR FOR CYBERTRON TRILOGY, premiering on Netflix July 30, 2020. The Series raises the stakes of the Autobot and Decepticon war with Chapter One having six, twenty-two minute episodes, complete with a new animation look and style that presents the TRANSFORMERS bots like you’ve never seen them before. The TRANSFORMERS: WAR FOR CYBERTRON TRILOGY plunges us deep into events that live at the heart of this legendary franchise, with SIEGE shining a spotlight on a critical timeframe in TRANSFORMERS history on Cybertron.
TRANSFORMERS: WAR FOR CYBERTRON TRILOGY: SIEGE begins in the final hours of the devastating civil war between the Autobots and Decepticons. The war that has torn apart their home planet of Cybertron is at a tipping point. Two leaders, Optimus Prime and Megatron, both want to save their world and unify their people, but only on their own terms. In an attempt to end the conflict, Megatron is forced to consider using the Allspark, the source of all life and power on Cybertron, to “reformat” the Autobots, thus “unifying” Cybertron. Outnumbered, outgunned, and under SIEGE, the battle-weary Autobots orchestrate a desperate series of counterstrikes on a mission that, if everything somehow goes right, will end with an unthinkable choice: kill their planet in order to save it.
Rooster Teeth (RWBY, gen:LOCK) is producing the original series for Netflix, and Polygon Pictures (Godzilla, Knights of Sidonia) is serving as the animation studio. TRANSFORMERS veteran F.J. DeSanto (Transformers: Titans Return, Transformers: Power of the Primes) is serving as showrunner on the series with several contributing writers, including George Krstic (Megas XLR), Gavin Hignight (Transformers: Cyberverse), and Brandon Easton (Agent Carter, Transformers: Rescue Bots).
The Series voice talent cast includes Jake Foushee (Optimus Prime), Jason Marnocha (Megatron), Linsay Rousseau (Elita-1), Joe Zieja (Bumblebee), Frank Todaro (Starscream), Rafael Goldstein (Ratchet), Keith Silverstein (Jetfire), Todd Haberkorn (Shockwave, Red Alert), Edward Bosco (Ultra Magnus, Soundwave), Bill Rogers (Wheeljack), Sophia Isabella (Arcee), Brook Chalmers (Impactor), Shawn Hawkins (Mirage), Kaiser Johnson (Ironhide), Miles Luna (Teletraan I, Cliffjumper) and Mark Whitten (Sideswipe, Skywarp).
More details regarding Chapter Two, TRANSFORMERS: WAR FOR CYBERTRON TRILOGY: EARTHRISE and Chapter Three coming soon.
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