Transformers Press Releases News on Seibertron.com

Artist’s Edition Month At IDW - Transformers ReGeneration One #96

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Artist’s Edition Month At IDW
The Acclaimed Imprint Highlighted All Month Long!

San Diego, CA (August 15, 2013) – Throughout the month of November, IDW’s award-winning Artist’s Edition format will be featured on some of the biggest titles hitting comic shops! A number of stellar issues will offer unique variants that showcase the raw art of comics' best and brightest.

Artist’s Editions have transformed the way fans look at original art, and these tongue-in-cheek tribute covers pay homage, as if taken straight from the drawing board! My Little Pony, Judge Dredd, Ghostbusters, Transformers, Doctor Who, G.I. Joe, Teenage Mutant Ninja Turtles, Star Trek, and one of IDW’s newest series, T.H.U.N.D.E.R. Agents will all offer Artist’s Edition variant covers! Andrew Griffith, Dan Duncan, Jim Rugg, Mike Collins, and Andy Price are just a few of the big names that will be showcased.

As the number of conventions across the globe grows each year, the opportunity to get sketches by iconic artists has never been easier. So to help your personal Artist’s Edition library stand out even more, IDW will also be offering blank sketch cover variants for the aforementioned titles as well!

“All the covers done so far look outstanding,” said Artist’s Editions Editor Scott Dunbier, “the artists really captured the spirit we were shooting for. But I’m especially looking forward to seeing what people create on their own Artist’s Edition covers!”

Artist’s Editions have become essential for any collection, and this month everyone will get the chance to see why!

What is an Artist’s Edition?
AN ARTIST'S EDITION PRESENTS COMPLETE STORIES WITH EACH PAGE SCANNED FROM THE ACTUAL ORIGINAL ART. While appearing to be in black & white, each page has been scanned in COLOR to mimic as closely as possible the experience of viewing the actual original art—for example, you are able to clearly see paste-overs, blue pencils in the art, editorial notes, art corrections. Each page is printed the same size as drawn, and the paper selected is as close as possible to the original art board.

Transformers: Legends Mobile Device Game - War Dawn In-Game Episode

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Who:

DeNA and HASBRO are excited to bring the War Dawn episode to the popular card battle mobile game TRANSFORMERS: LEGENDS.


When:

The TRANSFORMERS: LEGENDS War Dawn episode is available to play beginning today, August 7 through Tuesday, August 13.

What:

After the attack on New York City, the Autobots have gone on the offensive and taken the fight directly to Megatron's minions! An elite group of infiltrators and spies led by Mirage, are on the hunt for the Decepticons, but Starscream has a secret weapon – the Combaticons!

Blastoff, Swindle and Vortex are leading the counterattack, and they need your help! Will they be able to intercept the Autobots? Or is this the only the beginning? Find out in this week's War Dawn episode!

How:

Download TRANSFORMERS: LEGENDS for iPhone, iPad, iPod touch and Android devices for free at: http://mobage.com/games/TRANSFORMERS-LEGENDS

Geoff Senior Confirmed for Auto Assembly 2013

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With just a few days to go, we couldn’t let things rest without a few final surprises for all of you attending – or planning on attending Auto Assembly 2013 this coming weekend… We are proud to announce the return of Marvel UK artist Geoff Senior to Auto Assembly. Geoff last joined us a few years ago when we celebrated the return of cult character Death’s Head to print but following his return to the world of Transformers through IDW’s Regeneration One providing covers for this continuation of the Marvel US series, Geoff is joining all of the other UK creative talent who will already be at the convention.

Geoff will be on hand selling prints and sketching for attendees on Saturday as well as taking to the stage with all the other Regeneration One team for the single biggest Regeneration One Panel ever collected at a Transformers event. Not booked yet? Tickets will be available on the door starting at just £22 for under 18s and £28 for adults.

With just a few days to go do we have anything else to announce? Hell yes!

Hasbro - Additional $500mln Share Repurchase & Quarterly Cash Dividend on Common Shares

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Hasbro Announces Additional $500 Million Share Repurchase Authorization & Quarterly Cash Dividend on Common Shares

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today announced that its Board of Directors has authorized the Company to repurchase an additional $500 million of its common stock. As of Wednesday, July 31, 2013, $71.8 million remained available in the Company's prior share repurchase authorization.

Additionally, the Company's Board of Directors has declared a quarterly cash dividend of $0.40 per common share. The dividend will be payable on November 15, 2013 to shareholders of record at the close of business on November 1, 2013.

"The additional $500 million share repurchase authorization is consistent with our stated capital deployment priorities of strategically investing in our business and returning cash to our shareholders through the payment of our quarterly dividend and the repurchase of our shares," said Deborah Thomas, Hasbro's Chief Financial Officer. "The ability to fund these programs reflects our strong cash flow generation of $632 million over the trailing twelve months and a solid balance sheet."

Since re-starting its buyback program in June 2005, the Company has repurchased 91.4 million shares at a total cost of $2.8 billion and an average price of $30.30 per share.

Repurchases of the Company's common stock may be made from time to time, subject to market conditions. These shares may be purchased in the open market or through privately negotiated transactions. Hasbro has no obligation to repurchase shares under the authorization, and the timing, actual number and value of shares which are repurchased will depend on a number of factors, including the price of the Company's common stock. The Company may suspend or discontinue the repurchase program at any time.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

© 2013 Hasbro, Inc. All Rights Reserved.

HAS-D

Hasbro, Inc.

Auto Assembly 2013 Pre-Registrations Close In One Week

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Auto Assembly 2013 Pre-Registrations Close In One Week

If you haven’t already booked your tickets for Auto Assembly 2013 then time is running out FAST! You now only have one week to pre-register for Europe’s Largest Transformers Convention online and then after that point you will only be able to buy tickets on the door!

Every year the queues to get into Auto Assembly keep getting longer and longer, and pre-registering is the best way to ensure that you can have the best shot at getting to the dealers tables early on each day and getting the best seats for all the guest Q&A panels! If you pre-register, you can collect your passes from 12:30 pm on Friday afternoon for full weekend ticket holders or from 8:30 am on Saturday or Sunday and then get instant entry to the convention when the doors open.

However, if you pay on the door you will need to buy your tickets on the day and these won’t go on sale until 6:00 pm Friday for weekend attendees (when the Friday night programme begins) or 9:30 am on Saturday and Sunday once the doors open. What this means is that while all our pre-registrants are already making their way around the convention, you could still be at our Registration Desk or in a line waiting…!

So if you haven’t booked yet, head over to the Auto Assembly website now to get your tickets for what is going to be one of the best Transformers fan events of the year! So remember, pre-registrations close on Thursday 1st August 2013!

Auto Assembly 2013 is Europe's largest Transformers convention and is taking place over the weekend of 9th - 11th August 2013 at the Hilton Birmingham Metropole Hotel. To book your tickets or find out more including details of all the dealers attending, all of our guests and a full schedule for the weekend, visit the website at www.autoassembly.org.uk

Hope to see you all in August!

The Auto Assembly Team

Web: www.autoassembly.org.uk / www.ct-alpha.com
Auto Assembly Europe: www.autoassemblyeurope.eu
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://www.autoassembly.org.uk/forum
Email: contact@autoassembly.org.uk
Tel: +44 (0)7860 948296

Auto Assembly is sponsored by

TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
Big Bad Toy Store - www.bbts.com
Benscollectables - www.youtube.com/Transformermegazord
Geek-station - www.geek-station.co.uk
Comic Toys - www.comictoys.nl

TRANSFORMERS: LEGENDS Full Assault Update Starts Today

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Auto Assembly 2013 Booking Discount - An Apology

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Dear friends,

Over the weekend, I posted a press release offering a 20% discount to any person who opted to buy an entrance ticket to Auto Assembly 2013 between now and the convention. It has since come to my attention that quite a few of our loyal attendees are understandably less than pleased with this, feeling they have missed out through no fault of their own.

Please accept this post as my full and unreserved apology.

The discount was purely intended to be a bonus incentive for those people who were on the fence about coming to the convention or not for the first time; but with hindsight, I now realise that this sadly may have left some of our attendees feeling alienated. This was absolutely not my intention and, having now spoken to the AA committee and numerous attendees, I realise that I jumped the gun a little this time.

As we have said all along, late bookings hurt the convention. They really do, because so many of our costs need to be paid in advance - more than ever this year. But I now realise that my attempts to try and avoid this situation by encouraging bookings now, rather than in the last week, were counterproductive. Sadly, I unintentionally added to the very problem I tried to address! I hold my hands up completely for that. In the words of Optimus; "Sorry, my bad"

So, how do we move forwards? Having now spoken to the AA committee (who I wish to thank for their help and honesty at this time), I have decided that the following action is the most appropriate;

1. I am hereby formally retracting the discounted ticket offer. It was, I now realise, unhelpful and has caused some upset. So I firmly believe that removing the offer is the right thing to do.

2. For anyone who has booked a ticket whilst that offer was live, I will honour the price you paid. It is not your fault that this has happened.

3. I will make everyone a personal assurance right now that there will not be any repeat of this situation in 2014. All year, my committee work hard to encourage people to book early for the good of the convention - I do not want to undermine their exceptional work and I do not want to appear ungrateful to those who support us so fantastically well with their early bookings.

4. In lieu of rising costs, we were reluctantly in the position of having to raise ticket prices by £10 for 2014. However, by way of an apology to each and every one of our attendees, I have decided to FREEZE ticket prices at their current levels until 31st December 2013 and beyond that point, a continued reduced level of £55. Once you have all seen the reveals we will be making at this year's Saturday night show you will truly understand why Auto Assembly 2014 is going to be our most expensive event ever.

I guarantee that these reduced prices will not have any adverse impact on the convention although this will mean that the team and I will have to shoulder some extra work, and indeed, work harder than ever, but I think it is the right thing to do to show everybody just how sincere I am with this post.

At the end of the day, Auto Assembly is YOUR convention. Its continued growth and success is down to YOU and YOUR feedback. Bar discount... Swerve's diner... the fantastic new hotel... my team and I have worked hard to make all of these things a reality because of YOUR excellent feedback over the years. Sometimes, very rarely, we do get things wrong. Because we are human and because we try as many different things as possible to improve the show for you. But we will never try to hide behind a mistake. The special offer, whilst made with the very best of intentions, was misguided and I hope you will accept my full apology and then, join me to help make Auto Assembly 2013 the best darn Transformers convention on that planet. The convention which each and every one of your DESERVE for your tremendous support over the years.

Thanks for your understanding. I really appreciate it and truly value your continued support of the show.

Til all are one

Simon Plumbe
Auto Assembly Committee Head

Auto Assembly 2013 - 9th - 11th August 2013
The Hilton Birmingham Metropole Hotel, Birmingham, England

web - www.autoassembly.org.uk
forum - http://www.autoassembly.org.uk/forum
Youtube - www.youtube.com/autoassembly
Twitter - www.twitter.com/auto_assembly
Tumblr - http://autoassembly.tumblr.com/

Auto Assembly is sponsored by:

TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
Big Bad Toy Store - www.bbts.com
Benscollectables - www.youtube.com/Transformermegazord
Geek-station - www.geek-station.co.uk
Comic Toys - www.comictoys.nl

Transformers 30th Anniversary Figures Press Release

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THE TRANSFORMERS BRAND KICKS OFF 30TH ANNIVERSARY AT COMIC-CON INTERNATIONAL
Hasbro Introduces the Thrilling 30 line of Action Figures and Merchandise to Celebrate the TRANSFORMERS Brand Legacy and Fandom Including the Reveal of the First Fan Built Bot Character

San Diego, CA – July 18, 2013 – The TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), an icon of pop-culture, kicks off its 30th Anniversary celebration at Comic-Con International today, the premier event in the world celebrating the popular arts. The prolific TRANSFORMERS brand which spans action figures, comic books, blockbuster movies, video games, award-winning animated series and more, introduces the new CONSTRUCT-BOTS line of customizable action figures, celebrates the TRANSFORMERS PRIME BEAST HUNTERS entertainment and unveils the “Thrilling 30” line of action figures and merchandise for the brand’s ultimate fans at the event.
To celebrate the anniversary with fans, Hasbro is introducing thirty numbered toys in the “Thrilling 30” line representing the remarkable heritage of the brand with characters and expressions from throughout its history. With millions of fans around the world, items within the “Thrilling 30” numbered line will be global in scope with some items available worldwide and others exclusively in Asia or North America. Each of the items represents significant periods of TRANSFORMERS brand legacy including its future with the #11 item: a CONSTRUCT-BOTS action figure! For the first time ever, kids and fans can build, customize, convert and “Unleash the Ultimate TRANSFORMERS” with the CONSTRUCT-BOTS action figure expression. Hasbro announced items numbered 1-11, which will be available in 2013, at Comic-Con International to a room packed with thousands of TRANSFORMERS fans. Non-numbered merchandise in the “Thrilling 30” line celebrating the anniversary will include expansions to the TRANSFORMERS GENERATIONS mainline and to several TRANSFORMERS brand licensees including Loyal Subjects, Acid Free Gallery and New Era.
In addition to the first items being revealed, Hasbro announced the result of the first “Fan Built Bot Poll.” Hosted earlier in the year, the poll asked fans around the world to vote on a series of TRANSFORMERS character elements such as faction, personality, vehicle mode and more. Hasbro combined all of the winning elements and unveiled the newest character to be incorporated into TRANSFORMERS lore and will be made into an action figure, part of the “Thrilling 30” line of numbered figures. The character is WINDBLADE, a female AUTOBOT jet who will appear in the “Thrilling 30” numbered line. The WINDBLADE character will make an appearance in future IDW comics as a lasting part of TRANSFORMERS lore with the opportunity to appear in additional brand expressions in the future. The WINDBLADE character action figure will be #30 in the “Thrilling 30” line and becomes available in late 2014.
“The TRANSFORMERS brand and its ‘MORE THAN MEETS THE EYE’ characters have been part of kids lives for generations and fans have given so much to the brand over the years that we’re tremendously excited to give back and offer the opportunity for them to actively participate in many new ways,” said Jay Duke, Vice President of Global TRANSFORMERS Brand Marketing, Hasbro. “With initiatives like the Fan Built Bot Poll and new customizable CONSTRUCT-BOTS action figure line, the power is increasingly in the hands of fans and kids to make the TRANSFORMERS brand their own.”
The “Thrilling 30” numbered items unveiled at Comic-Con and available in 2013 include:

#1 TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION 
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature red AUTOBOT and purple DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.
 

#2 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration!

#3 PLATINUM EDITION ULTRA MAGNUS Action Figure
PLATINUM EDITION ULTRA MAGNUS launched in Asia at the end of May 2013 in celebration of Children’s Day in China.  The PLATINUM EDITION ULTRA MAGNUS figure marks the character’s WEAPONIZER debut and features four battle modes and the massive Forge of Solus Battle Hammer.  The figure is packed out in PLATINUM EDITION 5th panel packaging with gold foil designs. The iconic ULTRA MAGNUS is an inspiration to the AUTOBOTS under his command, and a source of terror for the DECEPTICONS who fight against him. His ancient hammer – a mighty artifact known as the Forge of Solus – is a symbol of the strength with which he defends AUTOBOT ideals. The thunderous strike of this incredible hammer has been known to topple even the greatest DECEPTICON warriors. (Approximate Retail Price: $49.99)

 #4 TRANSFORMERS PLATINUM EDITION GRIMLOCK VS. BRUTICUS Set
Featuring the popular DINOBOT, GRIMLOCK character and the DECEPTICON COMBINER, BRUTICUS this #4 item in the TRANSFORMERS Thrilling 30 line lets fans bring the epic Cybertronian battle from the popular TRANSFORMERS: FALL OF CYBERTRON video game from Activision to life in action figure form with updated deco for both figures. This set will be available in the Asia region beginning mid-August and in North America at a later date. (Approximate Retail Price: $99.99)

#5 TRANSFORMERS METROPLEX Ani-Con & Game Convention Edition Action Figure
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and the Animation Comic Game Convention in Hong Kong will give fans another opportunity to get their hand on him starting on July 26th! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature silver and gold AUTOBOT and DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! (Approximate Retail Price: $149.99)

#6 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LAB set
PREDACONS are on the loose in Asia too with a special edition of this set available only in this region beginning at the end of August! The evil DECEPTICON scientist, SHOCKWAVE and his cloning chamber are featured in this special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. The #6 item features an orange hued PREDAKING, differing from the Comic-Con special edition version. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration! (Approximate Retail Price: $49.99)

#7 FIRST LOOK TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME Action Figure
Available in Asia markets in mid-July, it’s an early look at the largest TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME in special edition packaging. The AUTOBOT leader gets an upgrade with the Dragon Assault truck mode and 5 dragon-blasting Firebreath Cyclocannons. In this BEAST HUNTERS faceoff against PREDAKING, OPTIMUS PRIME has to run out of ammo at some point, right? Wrong! (Approximate Retail Price: $59.99)

#8 TRANSFORMERS MASTERPIECE ACID STORM Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this is the Masterpiece debut for ACID STORM – a new Seeker to continue the Masterpiece collection. A tactical specialist, ACID STORM has a very specific and very destructive set of skills. He can control the weather by unleashing armor-eating acid rain. AUTOBOTS without umbrellas beware, this Masterpiece ACID STORM will let it pour for the TRANSFORMERS 30th Anniversary celebration! (Approximate Retail Price: $69.00)

#9 TRANSFORMERS MASTERPIECE SOUNDWAVE Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this Masterpiece SOUNDWAVE figure features the tremendously popular, high ranking DECEPTICON Communications Officer with all five cassette minions. Celebrate the 30th Anniversary of TRANSFORMERS with SOUNDWAVE and all his despicable minions. (Approximate Retail Price: $69.99)

#10 TRANSFORMERS PLATINUM EDITION PREDAKING Action Figure
Available exclusively through Amazon.com com in North America and available later in the year as part of the Asia region’s mainline offering, the PLATINUM EDITION PREDAKING figure is the largest Combiner in this much-anticipated re-release. AUTOBOTS beware, because the ultimate predator is on the hunt for someone to pound! He's more powerful than any PREDACON, because he's made of 5 of them! The PREDACON DIVEBOMB, PREDACON HEADSTRONG, PREDACON RAMPAGE, PREDACON RAZORCLAW and PREDACON TOROX figures all convert from robot mode to beast mode and back. But when the battle calls for a giant warrior, they combine to build one enormous PREDAKING figure! (Approximate Retail Price: $119.99)

#11 TRANSFORMERS CONSTRUCT-BOTS PREDACONS RISING PREDAKING Set
Available exclusively at Target in North America as part of the PREDACONS RISING program, the TRANSFORMERS CONSTRUCT-BOTS PREDAKING set features the first PREDACON CONSTRUCT-BOT figure available during the all new segment launch this fall. The ultimate AUTOBOT hunter is now customizable as kids and fans can use the 59 pieces in this set to build a fierce PREDAKING robot figure! Once built, fans can convert him to fierce dragon mode. (Approximate Retail Price: $24.99)

The remainder of the Thrilling 30 numbered items which will be available in 2014 during the anniversary year will then be announced at international Toy Fairs beginning in January 2014.

# # #

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

HasbroToyShop SDCC 2013 Press Release - Transformers and More

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HASBRO AGAIN DELIVERS COVETED SPECIAL EDITION TOYS AT COMIC-CON INTERNATIONAL,
FEATURING TRANSFORMERS, MY LITTLE PONY, G.I. JOE AND MORE

Pawtucket, R.I. – July 15, 2013 — Continuing a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ:HAS) is coming to Comic-Con International in San Diego, California, with a wide selection of special edition action figures and toys that are set to be some of the most coveted items available at the show. The special edition figures are drawn from the lore of some of Hasbro’s most popular brands, as well as comics, animated series and video games. Fans can expect special edition figures from Hasbro’s G.I. JOE, JEM, MY LITTLE PONY and TRANSFORMERS brands as well as from its licensed properties, ANGRY BIRDS, STAR WARS, MARVEL and STAR WARS at Comic-Con International.

The special edition items will be available at the HasbroToyShop booth (#3329) at Comic-Con
International starting on Preview Night, July 17 (while supplies last), as well as in very limited quantities after the show at HasbroToyShop.com. Highlights of the range of special edition toys include the TITAN CLASS METROPLEX SDCC Edition figure, the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30 Anniversary. For all the MY LITTLE PONY fans at Comic-Con, Hasbro is excited to offer the DJ PON-3 figure, standing six inches tall, with music notes for a cutie mark, SWAROVSKI® ELEMENTS on her glasses and horn, and a case that lights up!

The comprehensive list of Hasbro’s 2013 Comic-Con International Special Edition Figures features:

G.I. JOE

G.I. JOE SKYSTRIKER VEHICLE WITH JETFIRE DECO AND V.A.M.P. WITH AUTOBOT HOUND DECO AND 3.75-Inch SNAKE EYES & BARONESS & DECEPTICON BLUDGEON Special Edition Pack
(Approximate Retail Price: $99.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The third and final installment of G.I. JOE meets the TRANSFORMERS 2013 SDCC special edition toys! The fan-favorite line goes out in grand style, with two iconic G.I. JOE vehicles—the SKYSTRIKER Jet and the V.A.M.P. Ground Transport—given AUTOBOT decos as the heroic JETFIRE and AUTOBOT HOUND! The set also comes with a 3.75-inch BARONESS action figure with a special edition RAVAGE robotic panther, a 3.75-inch SNAKE EYES figure with special edition AUTOBOT deco and a 3.75-inch figure based on DECEPTICON BLUDGEON. Additionally, the set includes a small boom box with three cassette tapes—better known to TRANSFORMERS fans as the classic alt-mode of AUTOBOT BLASTER along with his AUTOBOT CASSETTES. Figures and vehicles do not convert. Following the convention, a limited number will be available on HasbroToyShop.com. Yo, Joe AND Roll Out!

JEM AND THE HOLOGRAMS

JEM AND THE HOLOGRAMS Glitter ‘N Gold JEM/JERRICA BENTON Doll
(Integrity Toys/Approximate Retail Price $140.00/Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Under license from Hasbro, fans will be dazzled by Glitter ‘N Gold JEM/JERRICA BENTON from Integrity Toys! This fully articulated 12-inch fashion doll features hand-applied eyelashes and pink and golden blond accented rooted hair, styled in the JEM signature look. As a tribute to the original doll from 1986, this themed mini-giftset includes two complete looks! The first look, allows JERRICA BENTON to attend the Glitter ‘N Gold Award ceremony in style while the second truly outrageous look completely transforms JERRICA into JEM, the rock 'n roll star with a heart of gold! Set includes doll, two outfits, two pairs of shoes, Jemstar earrings, Glitter ‘N Gold Award (with removable gold album), wireless microphone
accessory, limited edition Glitter ‘N Gold doll display stand and exclusive certificate of
authenticity. Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL

MARVEL LEGENDS SPECIAL EDITION MARVEL’S THUNDERBOLTS Collector Pack
(Approximate retail price: $89.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Justice...like lightning! For the first time, collectors will be able to capture the reformed super-criminals known as MARVEL’S THUNDERBOLTS in the fan-favorite 6-inch MARVEL LEGENDS scale! Featuring team leader LUKE CAGE, GHOST, CROSSBONES, MARVEL’S MOONSTONE and JUDITH CHAMBERS, this set comes in a collectible display box with exclusive art by well-known comic artist Kev Walker! Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL UNIVERSE 3.75-Inch DEADPOOL CORPS Special Edition Figure Set
(Approximate Retail Price $49.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
“Any evil that threatens the universe can eat lead. For the rest of us...tacos!” The Merc with a Mouth teams up with his favorite allies — alternate universe versions of himself — in this highly collectible and unique action figure set. The 3.75-inch MARVEL UNIVERSE figures of DEADPOOL, LADY DEADPOOL and CHAMPION OF THE UNIVERSE, along with figurines of KIDPOOL, DOGPOOL and SQUIRRELPOOL come packaged in individual “taco shells,” all inside a collectible taco truck package! Following the convention, a limited number will be available on HasbroToyShop.com.

MY LITTLE PONY

MY LITTLE PONY 2013 Special Edition Pony
(Approximate Retail Price $49.99; Available through HasbroToyShop.com, MY LITTLE PONY Fair & Convention, and Booth #3329 at Comic-Con International in San Diego)
Turn the tables with this year’s special edition MY LITTLE PONY figure, sure to be a cherished fan favorite in 2013! Inspired by the popular DJ PON-3 character from the animated series “My Little Pony Friendship is Magic,” this white unicorn stands six inches tall and ready to rock, featuring music notes for a cutie mark. The DJ PON-3 figure will make a shining addition to any pony collection as she’s embellished with SWAROVSKI ®ELEMENTS on her glasses and horn, and glittery accents that shimmer across her molded blue mane. The special edition MY LITTLE PONY figure will be available this year at the MY LITTLE PONY Fair and Convention and San Diego Comic-Con. Following both conventions, a
limited number will be available on HasbroToyShop.com.

STAR WARS

STAR WARS THE BLACK SERIES 6-INCH BOBA FETT ACTION FIGURE WITH HAN SOLO IN
CARBONITE ACCESSORY
(Approximate Retail Price: $44.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
In 2013, Hasbro takes collectible STAR WARS action figures to the next level with the introduction of THE BLACK SERIES action figure line! For the first time ever, Hasbro is introducing a 6-inch scale of the greatest characters from the STAR WARS universe, and fans will have their first opportunity to start their BLACK SERIES 6-inch figure collection at San Diego Comic-Con with the BOBA FETT action figure which comes with HAN SOLO IN CARBONITE accessory. Following the convention, a limited number will be available on HasbroToyShop.com.

ANGRY BIRDS STAR WARS SPECIAL ACTION FIGURE SET
(Approximate Retail Price: $24.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The original 12 STAR WARS action figures are re-imagined for San Diego Comic-Con with a twist based on the mega-hit mobile game ANGRY BIRDS STAR WARS from Rovio Entertainment! LUKE
SKYWALKER, PRINCESS LEIA, HAN SOLO, OBI-WAN KENOBI, CHEWBACCA, R2-D2, C-3PO, DARTH VADER, STORMTROOPER, SAND PEOPLE, IMPERIAL NAVY COMMANDER and a JAWA are all re-imagined as heroic birds or evil pigs in this set, with each figure in a unique vintage-style blister card featuring ANGRY BIRDS homage to the classic Kenner artwork! The individual blister cards are all packaged together in a collectible package!

TRANSFORMERS

TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting
TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, as well as 12 miniature AUTOBOT and DECEPTICONS figures to inhabit his AUTOBOT city mode! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.

TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON
scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30th Anniversary celebration!

TRANSFORMERS TITAN GUARDIANS Action Figure Set
(Approximate Retail Price: $39.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at Comic-Con International in San Diego)
Featuring five classic TRANSFORMERS characters — OPTIMUS PRIME, MEGATRON, STARSCREAM,
SOUNDWAVE and GRIMLOCK — this set of five non-converting figures delivers classic G1 styles that fans will love!


About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and
entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best
Corporate Citizens." Learn more at http://www.hasbro.com.

Hasbro SDCC 2013 Panels and Booth Activities

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HASBRO COMIC-CON PANELS, AUTOGRAPH SESSIONS & SPECIAL EDITION GIVEAWAYS

PANELS

Every year Hasbro offers an exciting lineup of panels to give fans an inside look at its brands at Comic-Con. In 2013 Hasbro, will present the following panels:

• Transformers Prime Beast Hunters
  Thursday, 7/18/13, 11:00a.m. - 12:00p.m., Room: 25ABC
  Members of the Hasbro and Hasbro Studios team as well as special guests will give fans a peek behind the curtain of the popular animated series currently airing on the Hub TV Network! Attendees will learn details about the upcoming epic conclusion of the award-winning series including the gPredacons Risingh DVD launching in October and a TV movie event airing on the Hub Network. Room: 25ABC
  
• Transformers 30th Anniversary
  Thursday, 7/18/13, 12:00p.m. - 1:00p.m., Room: 25ABC
  One of pop-culture's most prolific brands kicks off its 30th Anniversary celebration at Comic-Con International! Join members of the Transformers brand and design team to celebrate the legacy of gRobots in Disguiseh and get a More Than Meets The Eyeh first look at the Thrilling 30 line of special edition action figures and more. Transformers team members will also host some Q+A for your burning Transformers questions! Room 25ABC
  
• Hasbro: Star Wars
  Friday, 7/19/12, 1:00pm - 2:00pm, Room: 7AB
  Join members of the Hasbro brand and design team including Derryl DePriest (VP, Global Brand Marketing, Hasbro), Jeff Labovitz (Director, Global Brand Marketing, Hasbro) and more as they discuss the popular Hasbro Star Wars and Angry Birds Star Wars line. Attendees will also get a sneak peek of upcoming, never before seen action figures. Derryl, Jeff and team will also host some Q+A for your burning Star Wars action figure questions! Room 7AB
  
• My Little Pony Friendship is Magic
  Saturday, 7/20/13, 10:00a.m. - 11:00a.m., Room: 25ABC
  Join special guests from Hasbro Studios and The HUB TV Networkfs gMy Little Pony Friendship is Magich as they share details of the making of the popular animated series and how the gfriendshiph and gmagich are brought to life. Fans wonft want to miss it! Also includes Q&A time. Room 25ABC
  
• Hasbro: Marvel
  Saturday, 7/20/12, 4:00p.m. - 5:00p.m., Room: 25ABC
  Adam Biehl (Vice President, Global Marvel Line at Hasbro), Jesse Falcon (Director of Hardlines, Marvel), Dwight Stall (Senior Marvel Product Design Manager, Hasbro) and Maalvika Mantripragada (Sr. Manager, Global Marvel Line at Hasbro) discuss Hasbrofs popular Marvel action figure lines. Attendees will also get a sneak peek of upcoming, never before seen action figures. Adam, Jesse, Dwight and Maalvika will also host some Q+A for your burning Marvel action figure questions! Room 25ABC

HASBRO BOOTH EVENTS

Below is a schedule of activity for Hasbro booth (#3329) throughout Comic-Con International including KRE-O, MARVEL, MY LITTLE PONY, NERF and TRANSFORMERS giveaways and autograph sessions for the G.I. JOE and MY LITTLE PONY brands. All giveaways and events are subject to change.

Wednesday, July 17

• 6:00-6:30p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Special Edition Promo Dart Pack giveaway (while supplies last).

Thursday, July 18

• 9:00-10:00a.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Special Edition Promo Dart Pack giveaway (while supplies last)
• 10:00-11:30a.m.: KRE-O STAR TREK Building Set Giveaway and KRE-O Coupon Giveaway (while supplies last)
• 11:30a.m.-noon: KRE=O TRANSFORMERS DEVASTATOR KREON Figure Giveaway (while supplies last)
• 1:30-2:30p.m.: TRANSFORMERS: The Ride-3D Special Edition Poster Giveaway (while supplies last)
• 4:00-5:00p.m. Autograph session with John M. Chu, the director of G.I. JOE: RETALIATION. Tickets are required for participation and will be distributed for free in the Hasbro booth beginning at 9:00a.m. on Thursday morning (while supplies last)

Friday, July 19

• 9:00-10:00a.m.: KRE-O Special Edition Poster Giveaway (while supplies last)
• 10:30-11:30a.m.: MY LITTLE PONY Poster Giveaway (while supplies last)
• 3:30-4:30p.m.: Autograph session with G.I. JOE: RETALIATION actor Ray Park (SNAKE EYES). Tickets are required for participation and will be distributed for free in the Hasbro booth beginning at 9:00a.m. on Thursday morning (while supplies last)
• 5:00.6:00p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Dart Promo Pack giveaway (while supplies last)

Saturday, July 20

• 10:00-10:30a.m.: MARVEL'S IRON MAN 3 MINI MUGGS Figure Giveaway (while supplies last)
• 11:30a.m..noon: Autograph session with MY LITTLE PONY FRIENDSHIP IS MAGIC cast. Tickets are required for the session and will be distributed beginning at 9:00 a.m. on Saturday in the Hasbro booth while supplies last.
• 1:00-1:30p.m.: MY LITTLE PONY Hair Extension and Cutie Mark Giveaway while supplies last. The first 475 people in line also receive a complimentary ticket for a 3:00pm EQUESTRIA GIRLS Movie screening on Saturday at Reading Cinemas in the Gaslamp District while supplies last.
• 4:00-5:30p.m.: KRE-O CITYVILLE INVASION DR. MAYHEM Building Set Giveaway and Coupon Giveaway (while supplies last)
• 5:30-6:00p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Dart Promo Pack giveaway (while supplies last).

Sunday, July 21

• 9:00-10:00a.m.: MY LITTLE PONY Poster Giveaway (while supplies last)
• 10:30-11:30a.m.: KRE-O STAR TREK Building Set Giveaway and Coupon Giveaway (while supplies last)
• 11:30am-1:00p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Dart Promo Pack giveaway (while supplies last)
• 1:00-2:30p.m.: KRE-O CITYVILLE INVASION DR. MAYHEM Building Set Giveaway and Coupon Giveaway (while supplies last)
• 2:30-4:00p.m.: KRE-O TRANSFORMERS DEVASTATOR KREON Figure Giveaway (while supplies last)