Emerje wrote:william-james88 wrote:Q: Transformers boxes, can they go full closed box like other Hasbro lines?
A: Unlike Marvel and Star Wars, the Transformers brand skews younger, so seeing the robot inside does bring in more sales than a closed box with the image of the character.
This was the biggest takeaway for me and I wonder if it's even true. They said themselves that Transformers are aimed at an 8-12 demo and the packaging says 8 and up right on them, but Star Wars Black and Marvel Legends figures are 4+. We know Transformers only say 8+ because that's the target demo they decided on, previous Transformers lines had younger age ratings despite nothing changing in the quality and safety. I'm having trouble finding the truth in their statement, not that I mind them having the open boxes (though a plastic window would be preferred). Maybe this is just the line they used to convince corporate to let them keep the window even if it isn't true?
Emerje
I could see it as them just chucking something up to convince corporate but I also feel like it's probably still partially true since kids do love looking at big robos. (Which likely circles back to them using it as an excuse to convince corporate.)